Marketing Students Drive Community Dialogue at The Civic
On 20 November, students from TU Dublin’s School of Marketing and Entrepreneurship took the stage after a powerful night of theatre at The Civic. Their post‑show discussion followed John Connors’ play Ireland’s Call, sparking a vibrant conversation about the social issues the production tackles.
Why Ireland’s Call Matters for Students and the Community
The play follows a young Dublin resident as he navigates addiction, violence and generational trauma. By confronting themes of masculinity, class and institutional neglect, the show aligns closely with the core learning outcomes of TU Dublin’s Marketing and Advertising & Marketing Communications courses—critical thinking, audience analysis and ethical storytelling.
Preparing for a Post‑Show Dialogue: Teamwork, Research and Promotion
Students Caoimhe Moore and Jane Kerrigan organised the entire event. Their responsibilities ranged from briefing research on the play’s themes to coordinating with the Civic Theatre staff and arranging a reception area for audience members. With a modest budget, they used flyers, campus posters and a quick social‑media push to build awareness.
Key Take‑Aways for Aspiring Marketers
- Audience Insight: The Q&A session demonstrated how to read an audience’s emotional cues and respond with relevance.
- Strategic Partnerships: Working with local artists and social‑justice groups highlighted the power of cross‑industry collaboration.
- Professional Standards: Students practiced briefing, pitching, and reporting—skills directly applicable to agency work.
How Students Balanced Creative Vision with Practical Constraints
Limiting factors—budget, time and venue restrictions—forced the team to prioritise tasks and delegate clearly. Their experience underscored the need for agile project management and transparent communication in marketing campaigns.
Celebrating Student Achievement and Community Impact
In a statement, Niamh Honer, Engagement and Marketing Manager at The Civic, praised the students for “facilitating an experiential learning experience” that benefited both the campus and the wider Dublin community. The event also helped raise awareness of mental‑health initiatives spearheaded by participants from Blue Balls Ireland and feminist activist Leah Whelan.
Next Steps for Interested Students
Are you ready to launch a career in marketing or advertising communications? TU Dublin offers a range of undergraduate programmes that combine theoretical foundations with real‑world projects. Join us for our next Open Day on 6 December at the Grange Gorman Campus and explore the opportunities that await.
Register for the TU Dublin Open Day now and discover how our courses can accelerate your professional growth.
Learn More About the School of Marketing and Entrepreneurship
Curious about course details, entry requirements or industry partnerships? Visit our School of Marketing and Entrepreneurship page for in‑depth information.
Your Next Action: Join the Conversation
Want to share your thoughts on how theatre can influence marketing practice? Write to us and join the dialogue. Or, explore related articles to deepen your understanding of marketing within cultural contexts.
