Digital Marketing and Public Relations BA

The 3-year Undergraduate Digital Marketing & Public Relations BA program at Dundalk Institute of Technology is an innovative program that provides students with a comprehensive education in the principles and practices of digital marketing and public relations. This interdisciplinary degree covers topics such as content marketing, search engine optimization, social media marketing, and public relations strategies. Students will have the opportunity to gain hands-on experience through practical projects and internships with top industry professionals. The program also offers specialized courses in areas such as data analysis and programming, giving students the skills and knowledge they need to stay ahead in the ever-evolving digital landscape. Graduates of this program will be well equipped for careers in digital marketing, public relations, or related fields, with the expertise to deliver effective solutions to a wide range of organizations—from start-ups to Fortune 500 companies. With a strong network of alumni and industry connections, this program provides students with excellent career prospects and opportunities for professional growth.