Digital Marketing and Strategic Communication BA (Hons)

The 4-year Undergraduate Degree in Digital Marketing and Strategic Communication at Dundalk Institute of Technology is designed to equip students with the skills needed to succeed in the ever-changing world of digital marketing. The program features a dynamic curriculum that covers topics such as content creation, search engine optimization, social media campaigns, web analytics and targeting, data analysis, and strategic communication. Students will also have the opportunity to gain hands-on experience through projects and internships with public sector organisations or private companies. With a focus on developing the practical skills needed for success in the field of digital marketing, this program provides graduates with excellent career prospects and opportunities for professional growth. Graduates will be well-prepared to pursue roles such as digital marketing manager, content creator or community coordinator within various industries including digital advertising, public relations or retail. With a strong network of alumni and partnerships with industry leaders, this program provides students with an excellent platform to make a lasting impact in their chosen field.