Business Management and German Studies BBA (Hons)

The Bachelor of Business Administration (Hons) in Business Management and German Studies at Maynooth University is a 4-year program that combines the fundamentals of business management with an in-depth understanding of the German language, culture, and society. This degree provides students with a comprehensive knowledge of topics such as economics, accounting, finance, marketing management, and organizational behavior while also giving them the opportunity to develop their fluency in spoken and written German through courses on literature, linguistics, or translation. Graduates from this program will be well-prepared for careers across multiple industries including banking & finance; international trade; hospitality & tourism; media & communications; consulting services or public administration. They may also pursue further studies leading towards advanced degrees such as Master's programs allowing them to become experts within their chosen field while making meaningful contributions towards global economic development.