Marketing and French Studies BBA (Hons)

The Bachelor of Business Administration (Hons) in Marketing and French Studies at Maynooth University is a four-year program that provides students with an excellent education in the fundamentals of business administration, combined with an understanding of marketing principles and fluency in spoken and written French. The curriculum features courses on topics such as consumer behaviour, digital marketing, international markets & cultures, advertising & promotion strategies; while also providing students with the opportunity to develop their language skills through classes on literature or translation. Graduates from this program will be well-equipped for careers across multiple industries including banking & finance; hospitality & tourism; media & communications; consulting services or public administration. They may also pursue further studies leading towards advanced degrees such as Master's programs allowing them to become experts within their chosen field while making meaningful contributions towards global economic development.