Marketing and Global Cultures BBS (Hons)

The Bachelor of Business Studies (Hons) in Marketing and Global Cultures at Maynooth University is a 3-year interdisciplinary program designed to provide students with a comprehensive understanding of the dynamics of marketing, global cultures, and international business. This degree covers topics such as consumer behavior, digital marketing, cross-cultural communication, and global market analysis, providing students with the knowledge and skills needed to succeed in the international marketplace. Students will have the opportunity to gain hands-on experience through internships and work placements with global companies. The program also emphasizes cultural competence, preparing students for careers in multicultural organizations or markets around the world. With a strong focus on career development, graduates of this program are well-prepared for successful careers in marketing or related fields such as public relations or advertising. This degree provides an excellent foundation for those interested in making an impact on global cultures and economies while furthering their professional development.