Marketing and Spanish and Latin American Studies BBA (Hons)

The Bachelor of Business Administration (Hons) in Marketing and Spanish and Latin American Studies at Maynooth University is an innovative four-year program that provides students with a comprehensive understanding of the principles of marketing and the unique cultural, political, and social aspects of Spanish-speaking countries in Latin America. The program features an interdisciplinary curriculum that combines coursework on topics such as consumer behavior, market research, digital marketing, international business, and Spanish language & culture. Students will have the opportunity to gain hands-on experience through specialized electives such as study abroad visits or internships. Graduates from this program will be well-prepared for careers in international business or marketing, with a strong understanding of cross-cultural communication and global trends. With a strong focus on professional development, this program provides students with excellent career prospects and the potential to make a significant impact in their chosen field.