Product Design (Marketing and Innovation) BSc (Hons)

The Bachelor of Science (Hons) in Product Design program at Maynooth University provides students with a comprehensive education in the field of product design. This four-year program combines traditional coursework with hands-on laboratory work and projects, giving students the opportunity to gain a deep understanding of product design fundamentals such as design theory, visual communication, materials engineering, and manufacturing processes. The unique interdisciplinary approach also integrates topics from marketing and innovation so that graduates will be well equipped to develop commercially viable products for modern markets. Graduates from this program will have the skills to excel in a number of industries including consumer electronics, automotive, fashion, and health care products. With increasing demand for innovative product designers, this program provides an excellent opportunity for students to make an impact in their chosen field while taking advantage of the growing opportunities available in product design.