Marketing Management BSc (Hons)

The 4-year undergraduate program in Marketing Management at Technological University Dublin is designed to provide students with a comprehensive education in the field of marketing. The program features a dynamic curriculum that covers topics such as consumer behavior, digital marketing, market research, and international business. Students will be provided with hands-on experience through various projects and laboratory-based courses where they can gain practical knowledge of the industry. The program also emphasizes real-world applications, allowing students to develop analytical skills and creative thinking needed to succeed in the modern business world. Graduates from this program will be well-prepared for careers across multiple industries, including marketing agencies or departments; research firms; advertising companies or public relations firms. With a strong network of alumni and partnerships with industry leaders, this program provides students with excellent career prospects and opportunities for professional growth.