Tourism and Digital Marketing BSc (Hons)

The Bachelor of Science (Hons) in Tourism & Digital Marketing at Technological University Dublin is an innovative four-year degree program that combines the fundamentals of tourism and digital marketing. This comprehensive program provides students with a strong understanding of the fundamentals of tourism, including topics such as destination management, sustainable tourism, and customer service. The curriculum also emphasizes digital marketing topics such as search engine optimization (SEO), website design & development, e-commerce, and social media marketing. Through courses, workshops, case studies and projects, students gain hands-on experience in designing integrated digital marketing strategies for businesses operating within the tourism sector. Graduates from this program will be well-equipped for careers across multiple industries with excellent job prospects in both digital marketing and tourism sectors. With a unique blend of practical skills and theoretical knowledge, this program provides students with an opportunity to make a real impact in their chosen field.