Marketing MSc

The one-year Master of Science in Marketing at Trinity College Dublin is an innovative program that combines marketing theory, research methods, and digital technology. This degree provides students with a comprehensive understanding of the principles of marketing and consumer behavior while also helping them develop the practical skills needed to apply their knowledge to real-world problems. The curriculum features courses such as strategic pricing, data-driven decision making, and customer relationship management, enabling students to develop an integrated approach to marketing. Students will have the opportunity to gain hands-on experience through projects and case studies related to topics such as brand building, social media marketing, or digital advertising. Graduates from this program will be well prepared for careers within a wide range of industries, including technology companies, startups, or traditional marketing agencies. They may also pursue further studies leading towards advanced degrees such as Doctoral programs allowing them to become experts within their chosen field while making meaningful contributions towards developing successful marketing strategies in the 21st century.