Food Marketing and Entrepreneurship - BSc (Hons)

The four-year Bachelor of Science program in Food Marketing and Entrepreneurship at University College Cork is a unique and innovative degree that combines advanced knowledge in food science, nutrition, and marketing with practical skills for launching new businesses. This program provides students with an in-depth understanding of the principles of food science, nutrition, and food production while also introducing them to the essential entrepreneurial skills needed to develop a successful business. The curriculum also includes courses on consumer behaviour, digital marketing, financial planning and management, supply chain management, and design thinking. Through hands-on activities such as business simulations and case studies, students gain valuable insights into the challenges faced by entrepreneurs in the food industry. Graduates from this program will be well-prepared to pursue careers in areas such as product development or brand management while also having the expertise to launch their own food businesses. With its interdisciplinary approach and focus on practical skills, this program provides students with an excellent opportunity to become leading professionals in the rapidly evolving global food