Marketing (MSc)

The Master of Science in Marketing at University College Cork is a one-year intensive program designed to give students the skills and knowledge needed to excel in the field of marketing. The program features an innovative curriculum that covers topics such as consumer behaviour, data analysis, digital marketing, market research, and strategic management. Students will also have the opportunity to gain hands-on experience through internships and practical projects that allow them to apply their knowledge to real-world scenarios. With a focus on developing professional marketing skills, graduates of this program will be well-equipped for careers in public relations, advertising, or brand management. This unique program provides students with access to extensive industry networks and excellent career prospects upon graduation. With experienced faculty from leading industry organizations and a strong alumni network, this program is an excellent opportunity for students looking to make an impact in the field of marketing.