Marketing MSc

The Master of Science in Marketing at University College Dublin provides students with the opportunity to develop their knowledge and skillset in the field of marketing. This one-year program features a comprehensive curriculum that covers topics such as market research, customer insights, digital analytics, social media marketing, and data-driven decision making. Students will gain hands-on experience through various projects and internship opportunities, allowing them to develop their skills while also connecting with industry professionals. The program is unique in its combination of theory and practice, providing students with a well-rounded education that prepares them for successful careers in the marketing field. Graduates from this program will be well-equipped for positions across multiple industries including advertising & public relations; eCommerce; digital & social media; product management; or brand & customer experience. With the demand for skilled marketers growing worldwide, this program provides graduates with excellent career prospects and the potential to make a positive impact on organizations’ performance through innovative strategies and tactical solutions.