Marketing & Retail Innovation MSc

The Master of Science in Marketing & Retail Innovation at University College Dublin provides students with a comprehensive education in the field of marketing and retail. This 1-year program features an interdisciplinary curriculum that combines coursework from multiple departments, including marketing, technology, economics, and entrepreneurship. Students will gain hands-on experience through laboratory-based courses and projects where they can apply their knowledge to develop innovative solutions for today’s retail challenges. The program is unique in its emphasis on creativity and innovation, focusing on topics such as customer experience management and data analytics. Graduates of this program will be well-prepared for careers across various industries within the retail sector, ranging from traditional brick & mortar stores to eCommerce businesses. With a strong track record of success and excellent career prospects, this program provides students with the opportunity to gain the skills and knowledge needed to make a lasting impact in the field of marketing and retail innovation.