Marketing, Consumption and Society MSc

The Master of Science in Marketing, Consumption and Society at the University of Limerick offers students a unique opportunity to explore the complex dynamics between marketing, consumption and society. This one-year program combines coursework from sociology, psychology, anthropology, economics, and business studies to provide students with an interdisciplinary understanding of how consumption is shaped by social structures. Students will gain theoretical knowledge on topics such as consumer behavior, market research, marketing strategy and digital media while also developing practical skills through case studies and simulations. Graduates of this program are well prepared for careers in marketing communication or research roles in both private and public sector organizations. With excellent job prospects and the potential to make a real difference in our ever-changing world, this program provides students with an excellent opportunity to build their professional network while gaining the invaluable experience needed to make meaningful contributions to the field of marketing.