Business Management and French Studies BBA (Hons)

The Bachelor of Business Administration (BBA) with a specialization in Business Management and French Studies at Maynooth University is an innovative program designed to provide students with an immersive interdisciplinary education that combines the principles of business management with a deep understanding of the French language, culture, and society. This four year degree provides students with a comprehensive education in topics such as entrepreneurship, organizational behavior, accounting, finance, and marketing management while also giving them the opportunity to develop their fluency in spoken and written French through courses on literature, linguistics, or translation. Graduates from this program will be well-equipped for careers across multiple industries including banking & finance; international trade; hospitality & tourism; media & communications; consulting services or public administration. With an increased demand for professionals who have both business skills and French language proficiency, this program provides students with excellent career prospects while offering them the chance to make meaningful contributions to global economic development.