International Business and German Studies BBA (Hons)

The Bachelor of Business Administration (Hons) in International Business and German Studies at Maynooth University is a comprehensive program that combines business fundamentals with an in-depth understanding of the German language, culture, and society. This 4-year degree provides students with a comprehensive education in topics such as international marketing, finance, economics, and management while also giving them the opportunity to develop their fluency in spoken and written German through courses on linguistics, literature, or translation. Graduates from this program will be well-equipped for careers across multinational organizations involving market analysis and development; investment banking; international trade; hospitality & tourism; media & communications; consulting services or public administration. The program also provides students with excellent opportunities for study abroad experiences during their studies which can further enhance their career prospects by providing them with global experience and valuable skills transferable to any international workplace environment.