Marketing and Chinese Studies BBA (Hons)

The Bachelor of Business Administration (Hons) in Marketing and Chinese Studies at Maynooth University is a unique four-year program that combines the fundamentals of business administration with an in-depth understanding of marketing principles, as well as fluency in spoken and written Mandarin. This comprehensive degree provides students with a strong foundation in topics such as accounting, finance, economics, management theory & practice while also giving them the opportunity to develop their language skills through courses on linguistics or translation. Graduates from this program will be well equipped for careers across multiple industries including international trade; hospitality & tourism; media & communications; consulting services or public administration. They may also pursue further studies leading towards advanced degrees such as Master's programs allowing them to become experts within their chosen field while making meaningful contributions towards global economic development.