Marketing and German Studies BBA (Hons)

The four-year Bachelor of Business Administration (Hons) program in Marketing and German Studies at Maynooth University is an innovative program that combines the fundamentals of business administration with a thorough understanding of German culture and language. The curriculum features courses on marketing principles, corporate communication, digital media, and global brand management, combined with a range of courses dedicated to developing fluency in spoken and written German. Students will also gain hands-on experience through work placements where they can apply their knowledge to real-world marketing and communication scenarios. Graduates from this program will be well-equipped for careers in marketing, communications, or international trade with the potential to make meaningful contributions to global business development. With strong industry links and excellent career prospects, this program provides students with the opportunity to become experts within their chosen field while making a genuine impact on the global economy.