Marketing BBS (Hons)

The Bachelor of Business Studies (Hons) program in Marketing at Maynooth University is a 3-year comprehensive program that provides students with a strong foundation in the field of marketing. The program features a cutting-edge curriculum that covers topics such as consumer behaviour, digital media, and strategic marketing management. Students will have the opportunity to gain hands-on experience through various projects and laboratory-based courses, working with best practices and techniques for developing effective marketing campaigns. The program is unique in its multidisciplinary approach, incorporating coursework from business studies, economics, media studies, and psychology to provide students with a well-rounded education in marketing. Graduates of the program will be well-prepared for careers in industry, research, or academia; with the skills and knowledge to develop, implement and analyze successful marketing strategies. With a strong demand for qualified professionals and a growing number of job opportunities in the field of marketing; this program provides students with excellent career prospects and the potential to make meaningful