Advertising and Marketing Communications BA (Hons)

The 3-year Bachelor of Arts in Advertising & Marketing Communications at Technological University Dublin is an innovative and interdisciplinary program that equips students with the skills and knowledge needed to succeed in the fast-paced and ever-evolving field of advertising and marketing. This degree provides students with a comprehensive understanding of the fundamentals of marketing communications, including consumer behaviour, media planning, creative strategy, digital marketing, and data analytics. Students will also gain hands-on experience through laboratory work where they can apply their knowledge to develop effective advertising campaigns. Graduates from this program are well prepared for successful careers in communication roles across various industries such as branding and advertising agencies, corporate communications teams, or social media companies. With a strong demand for skilled professionals within this field and excellent career prospects provided by this program, graduates will be well-positioned to make significant contributions towards the advancement of their chosen field.