Management and Marketing (MSc)

The Master of Science in Management & Marketing at University College Cork is a one-year program designed to provide students with an in-depth understanding of business management and marketing principles. The program features a comprehensive curriculum that covers topics such as strategic management, sales & marketing, and consumer behaviour. Students will gain hands-on experience through laboratory courses, internships, and case studies, working with tools and techniques used by leading industry practitioners. This unique program also provides students with the opportunity to specialize in different areas such as digital marketing or data analytics, allowing them to develop the skills needed to succeed in their chosen field. Graduates from this program will be well-prepared for senior positions within tech companies, management consulting firms, or advertising agencies. With its focus on developing real-world knowledge and skills, this program provides students with excellent career prospects and the potential to make meaningful contributions towards business growth and development.