Marketing Practice MSc

The Master of Science in Marketing Practice at University College Dublin is a one-year program that provides students with an in-depth understanding of the principles and practices of marketing. The program features a comprehensive curriculum that covers topics such as consumer behavior, digital marketing, brand management, and market research. Students will have the opportunity to gain hands-on experience through various project work and case studies, allowing them to apply their knowledge to real-world business scenarios. The program also emphasizes evidence-based decision making and critical thinking, equipping graduates with the skills they need to make effective decisions in complex situations. With strong links to industry leaders, this program provides students with excellent career prospects in both B2B and B2C settings, allowing them to make meaningful contributions towards improving customer experiences.