Management and Marketing MA

The Master of Arts program in Management and Marketing at the University of Limerick is a two-year interdisciplinary degree that combines coursework in business management, marketing, and consumer behavior. The program features a comprehensive curriculum that covers topics such as strategic analysis, market research, and brand management. Students will gain hands-on experience through various projects and laboratory-based courses, working with cutting-edge technologies and techniques. This program is unique in its approach to management and marketing theory as it explores these concepts within the context of real-world practices. Graduates of this program are well prepared for careers across multiple industries and specialties, such as information technology, advertising, media, finance or consulting. With excellent employment opportunities available upon graduation, this program provides students with the skills and knowledge needed to be successful in today's rapidly changing business environment.